There are four main characteristics of ethos: Your speech needs to be very good to persuade the audience You can give a bad speech but you are still able to persuade the audience Low expectations and if you start poorly the audience will not listen Why is ethos important? High EthosĪudience assumes you will share something useful and they respect you In fact, ethos is often established before your presentation, for example, you may be the CEO of the company you're presenting to so you're already perceived as a specialist.
Ethos must be established from the start of your talk or the audience will not accept what you say. Ethos is Greek for "character" and "ethic" is derived from ethos.Įthos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted.
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